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Ameeta Soni


Ameeta drives revenues by developing business and marketing strategies, packaging and pricing products, building awareness, generating demand and forming strategic partnerships. As SVP and CMO, Ameeta led strategic planning, marketing and business development at VFA, a late stage VC-backed company providing software and services for facilities capital planning. She has more than 20 years of marketing and business development experience, and has been instrumental in the success of many new technology ventures. She founded Aanza AutoID Group, an RFID services firm; Aanza, a provider of product lifecycle management software and services, and Altek Consulting, a management consulting firm. She also served as VP of Product Marketing and VP of Marketing at ChannelWave Software, a VC-backed provider of partner relationship management software. She has held senior marketing positions at Computer Identics, The BOC Group, Genus and Varian Associates. Ameeta is a member of the Edison Ventures Director Network and served on the board of directors of Edison portfolio company, PlumChoice, Inc. She was a charter member of TiE-Boston, chaired the MIT Enterprise Forum of Cambridge and is currently the chair of its Launch Smart committee. She has served as a mentor at LearnLaunchX, TechStars, UMass Mentors and Ventures, and University of Chicago Booth School of Business. Ameeta earned her MBA from the University of Chicago, MS from the University of Massachusetts at Amherst and BS (Honors) from St. Stephen’s College, University of Delhi, India.

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