Bruce Rhodes is a marketing leader with more than 15 years of product management, new product development, and marketing strategy experience in publishing, information services and financial services. He has a diverse background in content marketing and monetization, integrated marketing, strategy execution, customer acquisition and retention, and social media and online marketing among many other practice areas. Bruce has extensive management experience and has previously worked as an underwriter. Currently, he is a Principal at Media Reinvention, a consulting practice focused on marketing strategy, new product development and content marketing for media companies, financial institutions and not-for-profit organizations. He served as Vice President of business development at Blue Dolphin Group where he was recruited by the CEO to direct the launch of the online business and personal finance channel. He holds a BS from Duke University and an MBA from Northwestern University.