Aaron Jones’ career spans 15 years in the e-commerce, merchandising and digital marketing spaces. He started at DrJays.com in 2005, where as Director of Merchandising, he managed a team of eight buyers and a $40 million product portfolio of over 150 brands and vendors. He ushered the company toward continued profitability by encouraging expansion into newer streetwear and contemporary labels and building high-margin replenishable product with non-branded vendors. Simultaneously, through working in lock-step with the Director of Marketing, he familiarized himself with optimizing website & product copy for search engines and analyzing & adjusting email headlines and copy to maximize open and conversion rates.
Most recently, Aaron has worked as an independent digital marketing professional, building e-commerce websites, graphic and video content, paid search and social campaigns and email strategy for numerous clients including Tyson Beckford and ARROJO Hair Salons. He is also currently finalizing the development of a food advocacy campaign in collaboration with Bronx Health REACH and the American Heart Assocation.